Who is Multiply?
LUKE ROHRLICK
Co-Founder
Luke Rohrlick is the co-founder of Multiply and together with Patrick Robineau, the strategic force behind its high-performance lead treatment model. With a career that spans e-commerce, SaaS and commercial real estate, Luke brings a unique combination of creativity, analytical thinking, and relentless execution.
He got his start launching an e-commerce brand in college, then rose to Director of Sales in a leading automotive traffic conversion tech company. He later served as VP of Growth in real estate. After building a career across high-growth industries, Luke stepped fully into entrepreneurship — co-founding Multiply to bring the same performance-focused mindset to a broader range of businesses.
Luke’s ongoing experience in commercial real estate adds a strategic edge to Multiply’s approach — pairing data-driven discipline with street-level business instincts. His core belief? That every business looking to scale deserves a sales process that converts more leads without spending more on marketing.
Multiply was born from that idea. Today, Luke leads with integrity, focus, and a simple mission: help entrepreneurs build businesses that thrive — not just survive.
PATRICK ROBINEAU
Co-Founder
Patrick Robineau is an experienced, driven leader who puts people first. With over 25 years of experience as a business executive and entrepreneur, he’s built a reputation for helping companies grow in meaningful, lasting ways. Patrick co-founded Multiply with a clear goal in mind: to help businesses strengthen every part of their operations — from strategy to execution.
Throughout his career, Patrick has held senior roles at major organizations including MBNA and Bank of America (SVP, Partnerships), Laurentian Bank (VP, Credit Cards and Partnerships), and M3 (President, Simplinsur). In each of these roles, he’s applied his deep expertise in partner management, sales, customer experience, and client acquisition to solve complex challenges and drive real results.